Beeline is here to make journeys better. In fact, it’s our mission. We want to shift more journeys onto bikes by offering navigation that makes getting around a pleasure. With a nudge in the right direction, we humans are pretty good at finding our own way. And, after all, it’s much more fun to pick your own path.

This idea is what drove Mark and Tom to start Beeline.

Beeline began as a navigation tool for bicycles, with the original device focussed on helping you experience the world around you more. We thought of it as an exploration aid as much as it is a navigation aid!

A few years and millions of kilometres later, we’ve developed a deep understanding of the way cyclists ride, what makes good routes and the most effective way to guide them. We’ve used that understanding and insight  to build game-changing navigation technology that sends riders on the safest, most comfortable routes. Combining clever machine learning with in-ride user feedback, we’re revolutionising the way people get around on two wheels. 

Cars have dedicated, sophisticated route planning, why shouldn’t bikes?

We’re excited for what the future holds and dream of a day when getting around on a bike is the norm. For now, we’re working to remove barriers for prospective and existing users of bikes without the need for decades of infrastructure investment.

Between us, we can achieve this vision. Get in touch and let’s do this together.